Minimal design is not empty design. It is the discipline of removing everything that does not help a visitor decide, and making what remains impossible to miss.
One page, one job
Each page should lead to a single next step. When a page asks for three different things, visitors usually choose none.
Let whitespace do the talking
Generous spacing groups related ideas, slows the eye and signals quality. Crowding a layout to fit one more section rarely pays off.
“If you cannot say why an element is on the page, it probably should not be.”
Choose a small, steady palette
Two or three colors, one type pairing and a consistent button style give a site a calm, confident voice people remember.
This week: pick your busiest page, cut one section and make the main button the loudest thing on screen.
