
Banking without the anxiety
FinTrack's founders had a solid engine but an app people opened only to check balances. We redesigned the experience around three habits: pay fast, save automatically, and see the full picture at a glance.

FinTrack's founders had a solid engine but an app people opened only to check balances. We redesigned the experience around three habits: pay fast, save automatically, and see the full picture at a glance.
Analytics showed 70% of sessions lasted under 20 seconds. Users didn't trust the categories, ignored budgets, and called support for things the app should have explained itself.
We rebuilt onboarding around one question — "what do you want to save for?" — and let every screen answer it. Smart defaults, plain-language labels, and a dashboard that celebrates progress instead of scolding spending.
Fixed scope, testable prototype, honest advice on what to cut.
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