Overview
Posters people kept
Offgrid needed a campaign that could stretch from a phone screen to a three-story banner. We built a neon-lit visual world — big condensed type, glow textures, and a modular grid every sponsor could live inside.
The challenge
One visual, fifty surfaces
Merch, stage, tickets, app, wayfinding, aftermovie — the artwork had to survive photocopies and LED walls alike, with a different headliner announced every week.
The approach
A world, not a poster
We art-directed a flexible system: hero composition, interchangeable colorways per day, and a type lockup generator the organizers could run themselves for late lineup announcements.
Deliverables & outcome
What shipped
- Key visual worldHero artwork with three day colorways.
- Poster seriesPrint, OOH and collectible editions.
- Social kitTemplates the team ran all season.
- Sold-out weekendTicket sell-through a week before gates.
Related work
Planning a launch? Make it unmissable.
Campaign visuals from first sketch to street wall.
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