Brand Identity and Motion Design

Armery — an agency identity with a pulse, from business card to bumper.

Overview

An agency that looks like its work

Armery sold bold creative but introduced itself with a timid template. We gave them a confident wordmark, a forest-and-bone palette, editorial typography — and a motion language so the brand moves as loudly as it speaks.

The challenge

Great work, forgettable wrapper

New-business decks blended into every other agency's. The team needed an identity that could flex from a pitch deck to a festival stage without losing its nerve.

The approach

Identity as a system

We designed a modular kit — marks, grids, motion curves, sound-free animation principles — so any designer on the team could produce on-brand work on a deadline. Then we proved it with the launch campaign itself.

Agency team aligning on the new identity system

Motion tests playing during the identity review

Deliverables & outcome

What shipped

Identity systemMarks, palette, type, grid and 40-page guidelines.
Print suiteCards, letterpress stationery and event graphics.
Motion toolkitLogo stings, transitions and social templates.
Pitch impactShortlisted for three dream accounts that year.

Ready for a brand that sticks?

Fixed quote, fixed timeline, files you own forever.

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