Lumen Beauty Studio's old site was a pretty gallery with a phone number. We rebuilt it as a conversion path: services, stylists, live availability and checkout — wrapped in a brand that feels like the studio smells.
Over 80% of traffic came from phones, but the booking form needed a desktop and patience. No-shows were high because confirmations lived in an inbox nobody checked.
We designed thumb-reachable booking in under 90 seconds, stylist profiles that build trust, and automated SMS reminders. The visual system — warm neutrals, big type — carried across web, print and the studio wall.
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